In October 2023, Google for Africa, the company's flagship regional event, highlighted its plans, priorities, and projects across the continent for the year ahead. The virtual event showcased Google's commitment to Africa, with a major announcement of establishing its first African Cloud region in South Africa.
Sweepsouth
When SweepSouth, South Africa's largest home services company, came under public fire, Irvine Partners conceived and commissioned a report on the state of the domestic worker industry. The report has subsequently grown into a powerful tool, establishing SweepSouth as an authoritative leader in the sector.
The SweepSouth Report on Domestic Worker Pay and Work Conditions has over the course of six years worked to shift the perception of SweepSouth and allowed them to lead conversations around domestic work, rather than respond to them defensively.
The report allows SweepSouth to own the narrative and be seen as a champion for higher wages in the domestic industry while clearing up misconceptions around the brand. It is also used by SweepSouth as a tool to engage the government to demand higher minimum wages for domestic workers, which currently lag behind the national minimum wage level. The ongoing conversation holds a mirror up to SA's society to help create understanding around the collective responsibility for pay and working conditions for domestic workers.
Disseminating the report to the media and securing credible and relevant media coverage is a key part of our work with SweepSouth. Over the years we’ve amassed hundreds of pieces of media coverage across media channels and niches that report on or reference the report. Media requests for SweepSouth leadership to talk about the report are consistent and ongoing throughout the year. The report is filled with compelling statistics, which we mine to create thought-leadership pieces, articles, and interview angles that create huge impact.
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Area
- Technology
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Year
- 2017
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Deliverables
- Communications strategy, content creation, publicity and media management, reputation and risk management
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